📍 Venue: All over West Bengal
🗓️ Date: October 18, 2020
🏠 On Behalf Of: Senco Gold and Diamonds

The Bengal Eyes proudly partnered with Senco Gold & Diamonds to conceptualize and execute the Puja Campaign 2024, a large-scale BTL (Below The Line) marketing and brand activation campaign conducted across multiple locations in West Bengal during the festive season.

Designed to maximize brand visibility and customer engagement, the campaign strategically connected with thousands of consumers through innovative on-ground activations, promotional activities, experiential marketing initiatives, and interactive brand experiences. By leveraging the festive spirit of Durga Puja, the campaign successfully strengthened brand recall and enhanced customer relationships across diverse markets.

From campaign planning and activation design to logistics coordination, manpower management, branding, and seamless execution, The Bengal Eyes ensured consistent brand representation and operational excellence throughout the state. The campaign demonstrated our expertise in delivering high-impact BTL marketing solutions that drive engagement, increase brand awareness, and create memorable consumer experiences.

This successful project highlights The Bengal Eyes' capabilities in brand activation, experiential marketing, retail promotions, festive campaigns, customer engagement programs, and large-scale BTL event execution across West Bengal.